Job Description:
Reporting to the Vice President, Marketing & Creative Services, the Digital Marketing Manager is an experienced, entrepreneurial technology marketing professional responsible for maximizing Chartwells Higher Education’s presence on all digital platforms. This individual will serve as the primary contact with corporate and field marketing and MIS personnel in the development, testing, training and implementation of guest-driven technology initiatives.
Essential Duties and Responsibilities -- Key responsibilities will include, but will not be limited to:
- Developing and driving social media strategy across Chartwells’ campuses.
- Optimizing Chartwells’ presence on its guest-facing Web platforms, including DineOnCampus.com, App On Campus mobile Web site and ChartwellsHigherEd.com Web site via superior design, content and functionality.
- Identifying marketing and business requirements (e.g., screen design and navigation, functionality and reporting specifications) for guest-facing Web site development and new technology efforts.
- Serving as Web design, copy, navigation and usability subject matter expert on the Rye Brook Marketing team
- Creating social media campaigns and serving as key corporate contact for fluent online reputation management.
- Building and consistently maintain Chartwells’ corporate social media presence.
- Leading field/corporate “Marketing Tech Team” meetings and ongoing communication.
- Maintaining the Chartwells Higher Education marketing area of the “MyCompass” Intranet site.
Qualifications:
- 2+ years web/print/multimedia design experience; Presentation of online portfolio demonstrating abilities and past projects required.
- Presentation of online portfolio demonstrating abilities and past projects required.
- Fluency in Photoshop, Illustrator and /or in Design software.
- Knowledge of Microsoft SharePoint a plus.
- Demonstrated experience developing complexities featuring dynamic interaction, rich content, embedded forms, audio, video, and script objects.
- Deep understanding of Web site and E-Commerce interface issues.
- Fluency in Web usability best practices, including graphic placement, link placement, navigation and effective Web copy.
- Excellent communicator with strong technical aptitude who stays abreast of technology and social media trends.
- Must be able to travel at least 30% (including over night).
- Foodservice and/or Millennial/Generation Z marketing experience is a plus.
- Customer /guest service mindset.
- Experience tracking and reporting on web activity using Google analytics.
- Experience in sending mass email; segmented email campaigns.
- Must be very articulate, have excellent written and oral communication skills, and able to explain abstract concepts effectively.
- Must be effective in prioritizing tasks and responsibilities with the ability to come up with design comparables in a short period of time.
- Extremely creative and enthusiastic team player.
- Expert in all aspects of graphic design for web.
- Excellent visual aesthetic and problem solving abilities.
Chartwells Higher Education brings fresh ideas and innovative concepts to higher education foodservice. We have quickly established ourselves as the leading college and universityfoodservice partner in the industry, andwere twice named the Fastest Growing Brand by Nations Restaurant News. While we reflect on a proud past, we keep a keen eye on what is yet to come, especially in the areas of culinary development and nutrition. We foster development in a setting where mobility, teamwork, and communication flourish.
Great People. Real Opportunities.
Achieving leadership in the foodservice industry
Compass Group North America is a diversity growth-oriented organization. Our goal is to improve the quality of work life by using fair and consistent treatment and providing equal growth opportunities for ALL associates. We are an Equal Opportunity Employer that considers applicants without regard to race, sex, religion, national origin, disability or protected veteran status.
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Job ID: BP03021544763